01A US sales engagement platform2026
Shipped
Bullpen
Setup went 22 clicks to 3. Tested at 85 SUS with 15 reps, live since May 2026.
Open case studyBindu Studio · Rahul Lokhande · India · Remote
Design measured by adoption, not by screens.
Bindu Studio designs the software people use at work. Operations tools, admin consoles, design systems. Delivered as Figma, as code, or both.
Rahul Lokhande
Designing Operations tools · Admin consoles · Internal dashboards · Design systems · B2B SaaS
Measured before launch
Bullpen went live in production in May 2026.
I ran a usability test with 15 active reps before launch. These are the numbers it produced. The build took two years, working with the client's leadership throughout.
85
SUS score, tested with 15 reps before launch
81%
Task success rate in that same test
22→3
Setup clicks, after removing an external tool
Open the Bullpen case study
Work with me · 4 ways
What you can buy, and what it costs.
Fixed scope, fixed price, quoted before anything starts. These rates go up as the studio's calendar fills.
015 working days
Start hereProduct surface audit
Find out which parts of one screen are losing you users, what each fix is worth, and what it takes to ship it.
$80Details023 to 4 weeks
Redesign, built
One surface rebuilt so people can finish the job inside it, handed over in whatever form your team will actually use.
from $200Details034 to 6 weeks
Design system build
Stop three engineers building three different buttons. One system everyone builds from, in Figma, in code, or both.
from $500Details04Ongoing
Monthly design partner
Design that keeps pace with your release cycle, for teams that need it every month and cannot hire for it yet.
$300 / monthDetails
Full scope and terms
Prices in USD. Indian teams are invoiced in INR at a local rate, just ask.
Now
India · RemoteGMT +5:30
Three client slots this quarterOperations tools · admin consoles
Figma, code, or bothYour team picks the handover
Design systemsTokens · components · Storybook
Selected work · 4 cases
Four builds, and what they changed.
A product tested with 15 users before launch, an audit a founder shipped in 48 hours, a fraud console built end to end in two weeks, and a design system of 47 components. Every case names what was broken, what I built, and what it cost.
02Fintech · fraud review console2026
Method demo · working prototype
Verdict
287 tokens and 68 measured contrast pairs, with the build failing on any that drop below WCAG.
Open case study03RushURL · Dave Bissell, Founder2026
Shipped
RushURL Audit
Seven fixes from a one-surface audit. Three were live within 48 hours.
Open case study04Sample treasury product2026
Reference build
Nova
A three-tier token system and 47 components, mapped 1:1 from Figma to CSS.
Open case studyOther work · 3 cases
Everything else, written up in full.
A real-time AI surface for sales reps, an admin console rebuilt around risk, and the AI layer of a strategy-advisory platform. Same depth as the four above, listed here so the lead cases get read first.
What a client said
I'd put off the RushURL redesign conversation for far too long. Rahul came back with a brief that cut straight to the four biggest issues, prioritized them clearly, and translated the fixes into a mock that felt native to my own brand. Every suggestion came with precise visual direction and an effort level my developer could act on immediately. Sharp creative judgment, backed by engineering-level detail, exactly the combination I needed.
How I work
Every screen-level decision should trace to a participant, a metric, or a principle. If it traces to none of those, it is an opinion, and opinions don’t survive a six-engineer team.